Case study · In-home newborn nursing · Birmingham, AL

From almost invisible to ChatGPT's #1 pick.

Our client is a concierge in-home newborn nursing practice in Birmingham. Parents weren't finding them, on Google or anywhere else. Today, when a parent asks ChatGPT for the best night nurse in Birmingham, our client is the first name it gives.

See if AI recommends you Read the story

#1on ChatGPT for
"best night nurses in Birmingham, AL"

205×more Google impressions a month
42 → 8,611

6.4×more clicks from Google
25 → 160 a month

The proof

We asked ChatGPT. This is what it said.

Live answer with web search, October 16, 2026. Business names hidden for privacy.

ChatGPTOctober 16, 2026

Who are the best night nurses in Birmingham, AL?

1. Our client
Offers in-home newborn care with licensed pediatric RNs and clinical oversight from a nurse practitioner.

2. Another newborn care company
Overnight newborn care by registered nurses.

3. A local doula service
Postpartum and night support.

✓ Recommended first.Named ahead of four other Birmingham newborn care providers.

The growth

Google impressions, month by month

How many times our client showed up in Google search results each month, straight from Google Search Console.

42Feb

83Mar

80Apr

138May

205Jun

391Jul

6,377Aug

8,611Sep

Where they show up now

Found on Google, Maps and AI

#1
ChatGPT"best night nurses in Birmingham, AL"
#1
Google Maps"newborn care specialist birmingham"
#1
Google Maps"newborn care vestavia hills al" and "newborn care hoover al"
#2
Google"night nurse birmingham al", and featured in Google's AI Overview
#2
Google"newborn night nurse"

What we did

The work behind the results

Neighborhood pages

New pages for five Birmingham suburbs, so families in each one find a page made for them.

Answers parents search for

Expert articles on the questions new parents actually ask, written in the practice's voice, with every answer marked up so AI tools can quote it.

A healthier site

57 technical errors fixed and a new service page for infant sleep support, so Google and AI could read the whole site cleanly.

Your turn

Is AI recommending you, or your competitor?

Enter your website. We will ask ChatGPT, live, who it recommends for what you do, and show you whether it is you.